J’AI PERDU LA TÊTE
CREATIVE DIRECTION, PHOTOGRAPHY & PRODUCTION
Model is Clémence Loe
This editorial project is a dialog between beauty and decadence. It’s about the human psyche, from the purest and brightest, to the darkest and most grotesque side. It’s a glance into the deepest feelings and the unseen desires of the heart. In short, “a hospital open to the insanities of the spirit, to all the putrefactions of the heart”. The story is called “J’ai perdu la tête”, and it takes its inspiration from the work of Baudelaire “Les Fleurs du Mal”.
This story, like a book, is divided in 4 chapters, each of them representing a different phase and feeling that the main character is going through, creating a journey from fear to freedom.